I was in San Diego at FinCon16 a couple weeks ago and I learned some crazy effective tactics that I need to share with you. If you haven’t heard of it, FinCon is a finance conference that brings people together from all around the world to talk about money.
The event attracted a number of big names, and two of those “big names” were right in front of me as I sat front row during a session aimed at newbie entrepreneurs.
You might have heard of them:
During this session, I frantically jotted down notes as the tips, tactics, and battle-tested recommendations kept flowing.
Random but funny: the speakers had a taco eating contest before the talk began in earnest… you can watch my quick video of them chowing down on tacos here.
Now that I’ve had a few days to process all of the raw intel, I’ve organized the best, most actionable tips into a list that you can reference as you build or grow your business.
What I Learned From Pat Flynn And Noah Kagan at FinCon16
For those of you new to Pat Flynn and/or Noah Kagan, here’ some context.
Pat has a crazy successful passive income business where he teaches people how to make money through passive income products and he himself generates tons of revenue through affiliate links and ebooks. He has over 180,000 email subscribers and often sees email open rates above 60%.
Noah Kagan was an early employee at Facebook (he didn’t stay long) and now runs AppSumo, which creates products that help marketers and entrepreneurs, and his product SumoMe – a super popular wordpress plugin – has helped launch him to entrepreneur celebrity status. He has over 1 million email subscribers. (Crazy, I know.)
Now, on to the good stuff. A lot of this is marketing focused, as often times marketing and sales is the real battle (at least early on).
Tips, tricks, and tactics (in no particular order).
- Tip #1. Setup an autoresponder that lasts a few months. That way when you get a new subscriber to your blog or site, you don’t have to worry about them for awhile (since you’ll be engaging with them automatically via your autoresponder).
- Tip #2. In your autoresponder, ask people an open ended question that requests a reply from the reader. This does 2 things: 1) it gives you information about your readers, and 2) when a subscriber emails you, their email client (like Gmail) will view all future emails from you as more trustworthy, and it’ll be much less likely to hide your email in the “Promotions” tab or in the Spam folder.
- Tip #3. Keep your customers and prospects separate. These are two very different types of people (your existing customers are more likely to buy from you again for example) and should be treated differently. You might have 1 list with 2 segments, or 2 separate email lists.
- Tip #4. Reach out to people on your list regularly and talk with them on a personal level. Pat does this with 5 people a month – usually talking with them on Skype – and he swears that this has been his best source of information for improving his products and services.
- Tip #5. Want to grow your email list quickly? Log into LinkedIn, go to your contacts section, and export your contacts. You can literally download a spreadsheet of your contacts and their email addresses. You can then email them something short and sweet; letting them know about your site, and asking them to subscribe if they’re interested.
- Tip #6. Update your email signature on your phone to include a link to your website/blog. This is an often underutilized feature of phones. Make it something fun, like “Come eat tacos with me on …”
- Tip #7. Be different. As Pat put it, “Different is better than better.”
- Tip #8. Spend more time promoting, less time creating content. Noah highly recommends you focus on getting your existing content out there to new prospects. It’s easy to think that you just need to crank out blog posts and content on your site to attract new prospects, but if your stuff doesn’t reach anyone, then it doesn’t matter.
These tips mostly assume that you have a blog or website already, and if you don’t, go start one! Whether you’re trying to start a business, travel more, or just make more money, knowing how to use a WordPress site and how to create blog posts will be super useful.
I hope these tips helped, let me know what you think. I’m off to go chow down some spinach. #greenpower